Ogilvy & Mather Worldwide is one of the world’s largest creative agency networks, providing advertising campaign development and management, brand development, public relations, and strategic planning services to their clients, consisting of many well-known household brands. In the U.S., Ogilvy & Mather frequently utilizes resources from their global locations to pitch their services to international brands. Ogilvy & Mather engaged Plus+ to implement SugarCRM to manage these international resources for scheduling, budgeting, and forecasting.
Plus+ and SugarCRM provided Ogilvy & Mather’s employees with an easy-to-use interface, allowing them to update opportunity information, as well as automatically structure and customize analytical reports for their management teams. Management teams can now segment projected revenues across discipline, practice, geography, teams, key accounts, and leadership positions. Teams and roles within SugarCRM have enabled a global audience to access information, allowing them to work smarter while limiting the exposure of information specific to a region or discipline.